Kateryna Anisimova
Product Designer
Hello! I'm a product designer with over four years of experience, located in Copenhagen. I'm deeply passionate about crafting solutions that seamlessly merge business objectives with a user-centered approach.
Key projects
Achieved a 4x increase in monthly patient consultations through in-depth user research and iterative UI/UX redesign.
Streamlined the interface for medical providers by conducting heuristic evaluations and enhancing the UI to meet modern standards.
Conducted comprehensive user research and refined project methodology throughout this study project.
My design philosophy
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"That which is measured improves."
- Karl Pearson
I adopt a data-driven approach in my designs wherever feasible. Utilizing tools like A/B testing and analytics, along with metrics such as time per task, enables me to make well-informed decisions that enhance the effectiveness of my designs.
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"Less is more."
- Mies van der Rohe
I advocate for simplicity and minimalism, believing that they significantly enhance the usability of a product. My aim is to minimize visual and informational clutter in my designs, guiding users in the most direct way to achieve their objectives.
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"To create, one must first question everything."
- Eileen Gray
I embrace continuous exploration in both my professional development and product design. By constantly questioning business practices, market trends, user needs, and methodologies, I enhance my understanding and drive my growth as a designer.
"Without a doubt Katerina is a top talent designer with remarkable abilities to visualize complex ideas in the most beautiful useful and creative ways. had the pleasure to work with her on many and various design concepts and was always amazed by her design. she’s dedicated hard working and always aiming higher."
"Katerina is one of the most talented designers I've ever work with. She takes the time to understand what she's working on, so she could create a design - whether it's marketing or product UX, that doesn't just look good but accomplishes what the user needs. She's quick, creative, and adapts easily to changes, which is a must in a startup environment. If you have an opportunity to work with Katerina, do it."
"At Tastewise, we are lucky to have benefitted from Katerina's talent for several years. She touched basically every part of what the world sees of our business -- from our product to our website, reports, webinars, sales decks, investor slides, recruitment and conference materials, social media, video content, and SO much more. Katerina is efficient, communicative, and able to excel on projects even with minimal guidance. She is open to feedback while still advocating for an ultimate vision, an important balance to strike when working with a range of teams.
Her vision is our brand. She is an incredible designer, a hard worker, an incisive thinker and collaborator, and above all - a wonderful person who deeply cares about her work and coworkers. She has created such an impact on our business, and her work gets compliments everywhere we go - in multiple countries!"
